As your SaaS grows, customer expectations around integrations grow even faster. They want native support for their ERP, CRM, billing platform, messaging tools, and analytics stack.
But custom-building each integration isn’t scalable. It leads to long queues, bloated backlogs, and burned-out developers. Maintaining a large number of integrations is too time-consuming for most SaaS teams. This is where an integration platform enters the picture.
It gives you more power and ownership compared to hiring an external integration partner, while also providing the benefits of prebuilt integrations, and often access to extra developers when needed.
Strawbay’s iPaaS helps you scale by:
- Offering prebuilt connectors for common ERP systems
- Letting your solutions team, or ours, build custom flows using a low-code editor
- Embedding onboarding UIs to make customers self-serve
This allows you to standardize and templatize integrations while remaining flexible.
Instead of growing your dev team, you scale your integration process. And when customers experience fast onboarding and seamless data flow, they stay longer which boosts customer lifetime value and helps reduce churn.
